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George Lakoff

George Lakoff Books

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“One of the fundamental findings of cognitive science is that people think in terms of frames and metaphors […] The frames are in the synapses of our brains, physically present in the form of neural circuitry. When the facts don’t fit the frames, the frames are kept and the facts ignored.”

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Book:Don't Think of an Elephant! Know Your Values and Frame the Debate: The Essential Guide for Progressives
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“What have been called “women’s issues” are freedom issues. Body control. The right of human beings to control their own bodies is a freedom issue. Respect. The right of human beings to be treated institutionally with respect as a human being is a freedom issue.”

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“In philosophy, metaphorical pluralism is the norm. Our most important abstract philosophical concepts, including time, causation, morality, and the mind, are all conceptualized by multiple metaphors, sometimes as many as two dozen. What each philosophical theory typically does is to choose one of those metaphors as "right," as the true literal meaning of the concept. One reason there is so much argumentation across philosophical theories is that different philosophers have chosen different metaphors as the "right" one, ignoring or taking as misleading all other commonplace metaphorical structurings of the concept. Philosophers have done this because they assume that a concept must have one and only one logic. But the cognitive reality is that our concepts have multiple metaphorical structurings.”

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Book:Philosophy in the Flesh: The Embodied Mind and Its Challenge to Western Thought
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“The environment is not an "other" to us. It is not a collection of things that we encounter. Rather, it is part of our being. It is the locus of our existence and identity. We cannot and do not exist apart from it. It is through empathic projection that we come to know our environment, understand how we are part of it and how it is part of us. This is the bodily mechanism by which we can participate in nature, not just as hikers or climbers or swimmers, but as part of nature itself, part of a larger, all-encompassing whole. A mindful embodied spirituality is thus an ecological spirituality. An embodied spirituality requires an aesthetic attitude to the world that is central to self-nurturance, to the nurturance of others, and to the nurturance of the world itself. Embodied spirituality requires an understanding that nature is not inanimate and less than human, but animated and more than human. It requires pleasure, joy in the bodily connection with earth and air, sea and sky, plants and animals - and the recognition that they are all more than human, more than any human beings could ever achieve. Embodied spirituality is more than spiritual experience. It is an ethical relationship to the physical world.”

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“Cognitive science has something of enormous importance to contribute to human freedom: the ability to learn what our unconscious conceptual systems are like and how our cognitive unconscious functions. If we do not realize that most of our thought is unconscious and that we think metaphorically, we will indeed be slaves to the cognitive unconscious. Paradoxically, the assumption that we have a radically autonomous rationality as traditionally conceived actually limits our rational autonomy. It condemns us to cognitive slavery - to an unaware and uncritical dependence on our unconscious metaphors. To maximize what conceptual freedom we can have, we must be able to see through and move beyond philosophies that deny the existence of an embodied cognitive unconscious that governs most of our mental lives.”

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“Metaphorically, tall buildings are people standing erect. As each [NY twin] tower fell, it became a body falling. We are not consciously aware of the metaphorical images, but they are part of the power and the horror we experience when we see them.”

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“Fighting is found everywhere in the animal kingdom and nowhere so much as among human animals. Animals fight to get what they want--food, sex, territory, control, etc.--because there are other animals who want the same thing or who want to stop them from getting it. The same is true of human animals, except that we have developed more sophisticated techniques for getting our way. Being "rational animals," we have institutionalized our fighting in a number of ways, one of them being war. Even though we have over the ages institutionalized physical conflict and have employed many of our finest minds to develop more effective means of carrying it out, its basic structure remains essentially unchanged. In fights between brute animals, scientists have observed the practices of issuing challenges for the sake of intimidation, of establishing and defending territory, attacking, defending, counterattacking, retreating, and surrendering. Human fighting involves the same practices. Part of being a rational animal, however, involves getting what you want without subjecting yourself to the dangers of actual physical conflict. As a result, we humans have evolved the social institution of verbal argument. We have arguments all the time in order to try to get what we want, and sometimes these "degenerate" into physical violence.”

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“...[P]hilosophical theories are structured by conceptual metaphors that constrain which inferences can be drawn within that philosophical theory. The (typically unconscious) conceptual metaphors that are constitutive of a philosophical theory have the causal effect of constraining how you can reason within that philosophical framework.”

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“...there is no real person whose embodiment plays no role in meaning, whose meaning is purely objective and defined by the external world, and whose language can fit the external world with no significant role played by mind, brain, or body. Because our conceptual systems grow out of our bodies, meaning is grounded in and through our bodies. Because a vast range of our concepts are metaphorical, meaning is not entirely literal and the classical correspondence theory of truth is false.”

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“In asking philosophical questions, we use a reason shaped by the body, a cognitive unconscious to which we have no direct access, and metaphorical thought of which we are largely unaware. The fact that abstract thought is mostly metaphorical means that answers to philosophical questions have always been, and always will be, mostly metaphorical. In itself, that is neither good nor bad. It is simply a fact about the capacities of the human mind. But it has major consequences for every aspect of philosophy. Metaphorical thought is the principal tool that makes philosophical insight possible and that constrains the forms that philosophy can take.”

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“The mechanism by which spirituality becomes passionate is metaphor. An ineffable God requires metaphor not only to be imagined but to be approached, exhorted, evaded, confronted, struggled with, and loved. Through metaphor, the vividness, intensity, and meaningfulness of ordinary experiences becomes the basis of a passionate spirituality. An ineffable God becomes vital through metaphor: The Supreme Being. The Prime Mover. The Creator. The Almighty. The Father. The King of Kings. Shepherd. Potter. Lawgiver. Judge. Mother. Lover. Breath. The vehicle by which we are moved in passionate spirituality is metaphor. The mechanism of such metaphor is bodily. It is a neural mechanism that recruits our abilities to perceive, to move, to feel, and to envision in the service not only of theoretical and philosophical thought, but of spiritual experience.”

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“Reason is evolutionary, in that abstract reason builds on and makes use of forms of perceptual and motor inference present in "lower" animals. The result is a Darwinism of reason, a rational Darwinism: Reason, even in its most abstract form, makes use of, rather than transcends, our animal nature. The discovery that reason is evolutionary utterly changes our relation to other animals and changes our conception of human beings as uniquely rational. Reason is thus not an essence that separates us from other animals; rather, it places us on a continuum with them.”

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“Reason is not disembodied, as the tradition has largely held, but arises from the nature of our brains, bodies, and bodily experience. This is not just the innocuous and obvious claim that we need a body to reason; rather, it is the striking claim that the very structure of reason itself comes from the details of our embodiment. The same neural and cognitive mechanisms that allow us to perceive and move around also create our conceptual systems and modes of reason. Thus, to understand reason we must understand the details of our visual system, our motor system, and the general mechanisms of neural binding. In summary, reason is not, in any way, a transcendent feature of the universe or of disembodied mind. Instead, it is shaped crucially by the peculiarities of our human bodies, by the remarkable details of the neural structure of our brains, and by the specifics of our everyday functioning in the world.”

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“Reason is not "universal" in the transcendent sense; that is, it is not part of the structure of the universe. It is universal, however, in that it is a capacity shared universally by all human beings. What allows it to be shared are the commonalities that exist in the way our minds are embodied.”

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“The problem with classical disembodied scientific realism is that it takes two intertwined and inseparable dimensions of all experience - the awareness of the experiencing organism and the stable entities and structures it encounters - and erects them as separate and distinct entities called subjects and objects. What disembodied realism ... misses is that, as embodied, imaginative creatures, we never were separated or divorced from reality in the first place. What has always made science possible is our embodiment, not our transcendence of it, and our imagination, not our avoidance of it.”

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“A serious appreciation of cognitive science requires us to rethink philosophy from the beginning, in a way that would put it more in touch with the reality of how we think. ... Unless we know our cognitive unconscious fully and intimately, we can neither know ourselves nor truly understand the basis of our moral judgments, our conscious deliberations, and our philosophy.”

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“...[T]he whole undertaking of philosophical inquiry requires a prior understanding of the conceptual system in which the undertaking is set. That is an empirical job for cognitive science and cognitive semantics. ... Unless this job is done, we will not know whether the answers philosophers give to their questions are a function of the conceptualization built into the questions themselves.”

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“Our categories arise from the fact that we are neural beings, from the nature of our bodily capacities, from our experience interacting in the world, and from our evolved capacity for basic-level categorization - a level at which we optimally interact with the world. Evolution has not required us to be as accurate above and below the basic level as at the basic level, and so we are not.”

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Book:Philosophy in the Flesh: The Embodied Mind and Its Challenge to Western Thought
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“The properties of mind are not purely mental: They are shaped in crucial ways by the body and brain and how the body can function in everyday life. The embodied mind is thus very much of this world. Our flesh is inseparable from what Merleau-Ponty called the "flesh of the world" and what David Abram refers to as "the-more-than-human-world." Our body is intimately tied to what we walk on, sit on, touch, taste, smell, see, breathe, and move within. Our corporeality is part of the corporeality of the world.”

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“If you believe in the eighteenth century view of the mind, you will look and act wimpy. You will think that all you need to do is give people the facts and the figures and they will reach the right conclusion. You will think that all you need to do is point out where their interests lie, and they will act politically to maximize them. You will believe in polling and focus groups: you will believe that if you ask people what their interests are, they will be aware of them and will tell you, and will vote on it. You will not have any need to appeal to emotion---indeed, to do so would be wrong! You will not have to speak of values; facts and figures will suffice. You will not have to change people's brains; their reason should be enough. You will not have to frame the facts; they will speak for themselves. You just have to get the facts to them...”

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Book:Don't Think of an Elephant! Know Your Values and Frame the Debate: The Essential Guide for Progressives
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“Why didn't the Democrats accomplish more right after the 2006 elections that gave them control of Congress? It wasn't just that they didn't have votes to override a presidential veto or block a filibuster. They didn't use their mandate to substantially change how the public--and the media-- thought about issues. They just tried to be rational, to devise programs to fit people's interests and the polls. Because there was little understanding of the brain, there was no campaign to change brains. Indeed, the very idea of "changing brains" sounds a little sinister to progressives-- a kind of Frankenstein image comes to mind. It sounds Machiavellian to liberals, like what the Republicans do. But "changing minds" in any deep way always requires changing brains. Once you understand a bit more about how brains work, you will understand that politics is very much about changing brains-- and that it can be highly moral and not the least bit sinister or underhanded.”

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Book:The Political Mind: Why You Can't Understand 21st-Century American Politics with an 18th-Century Brain
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“It's fashionable among progressives to wonder why so many "red state" voters don't vote in their own economic interests. This is simply another symptom of 18th-century rationalism, which assumes that everyone is rational and rationality means seeking self-interest. [...] People are not 18th-century reason machines. Real reason works differently. Reason matters, and we have to understand how it really works.”

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Book:The Political Mind: Why You Can't Understand 21st-Century American Politics with an 18th-Century Brain
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“The brain is not neutral; it is not a general-purpose device. It comes with a structure, and our understanding of the world is limited to what our brains can make sense of. Some of our thought is literal- framing our experience directly. But much of it is metaphoric and symbolic, structuring our experience indirectly but no less powerfully. Some of our mechanisms of understanding are the same around the world. But many are not, not even in our own country and culture.”

Political Psychology
Book:The Political Mind: Why You Can't Understand 21st-Century American Politics with an 18th-Century Brain
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“The brain is not neutral; it is not a general-purpose device. It comes with a structure, and our understanding of the world is limited to what our brains can make sense of. Some of our thought is literal- framing our experience directly. But much of it is metaphoric and symbolic, structuring our experience indirectly but no less powerfully. Some of our mechanisms of understanding are the same around the world. But many are not, not even in our own country and culture. Our brains and minds work to impose a specific understanding on reality, and coming to grips with that can be scary, that not everyone understands reality in the same way. That fear has major political consequences. Since the brain mechanisms for understanding reality are mostly unconscious, and understanding of understanding itself becomes a political necessity.”

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Book:The Political Mind: Why You Can't Understand 21st-Century American Politics with an 18th-Century Brain
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“Since language is used for communicating thought, our view of language must also reflect our new understanding of the nature of thought. Language is at once a surface phenomenon and a source of power. It is a means of expressing, communicating, accessing, and even shaping thought. Words are defined relative to frames and conceptual metaphors.”

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Book:The Political Mind: Why You Can't Understand 21st-Century American Politics with an 18th-Century Brain
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“Conscious thought is the tip of an enormous iceberg. It is the rule of thumb among cognitive scientists that unconscious thought is 95 percent of all thought-and that may be a serious underestimate. Moreover, the 95 percent below the surface of conscious awareness shapes and structures all conscious thought. If the cognitive unconscious were not there doing this shaping, there could be no conscious thought.”

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Book:Philosophy in the Flesh: The Embodied Mind and Its Challenge to Western Thought
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“One of the things cognitive science teaches us is that when people define their very identity by a worldview, or a narrative, or a mode of thought, they are unlikely to change-for the simple reason that it is physically part of their brain, and so many other aspects of their brain structure would also have to change; that change is highly unlikely.”

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Book:The Political Mind: A Cognitive Scientist's Guide to Your Brain and Its Politics
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“Barack Obama understands what Ronald Reagan learned, which is that people vote not on the basis of issues and policy details, but on the basis of something deeper, namely, what are your values? Are you authentic? Do you say what you believe? Do you communicate with us? And do we identify with you? You don't know what particular issues are going to come up in the future, so you have to depend on someone's values, and whether they are telling you the truth, and whether you can trust them in office. Obama's been running a campaign on that basis.”

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Author:George Lakoff
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“Empathy - that is, caring about people and acting responsibly on that care, not just for yourself, but for others - this is something that Barack Obama understands very well. He was a professor of constitutional law at the University of Chicago for ten years. As an expert on the Constitution and on our family values, he understands very well that the country is fundamentally about caring for one another. The day after his speech, he was interviewed on CNN, and Anderson Cooper asked him what patriotism was. He said patriotism begins with caring for one another.”

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“If you're a progressive, you can find lots of people who call themselves conservatives, but who agree with you on lots of things. There are people who call themselves conservatives, but who love the land as much as any environmentalist. Progressives share a number of common values with people who call themselves conservatives. Barack Obama has understood that very well. What he calls bipartisanship is not adopting conservative views, but finding where people who consider themselves conservatives share with him and other progressives these fundamental American values.”

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“What Barack Obama calls bipartisanship is not moving to the right, but finding where people who consider themselves conservatives share these fundamental American values. When he talks about union, that's the kind of thing he means. That requires common responsibility. Individual responsibility is one of the hallmarks of conservative thought. In conservative religion, you yourself are responsible for whether you get into heaven. Or with fiscal conservatives, you are the market. It's your individual discipline and market discipline.”

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“Conservatives say human beings are people who are primarily concerned with self-interest, and that's what they should be concerned with - self-interest and individual responsibility. They shouldn't be paying for anybody else's health care or anything else like that. As a result, government is something that should be absolutely minimal. It's not there for your overall protection and empowerment - it's not there to offer protection against disease or natural disasters or bad products or companies who sell you fallacious mortgages and so on.”

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“Liberals have a set of folk theories that are fallacious. One of them comes from the Enlightenment, and the assumption is that you are supposed to be logical. They assume all you have to do is tell people the facts and they will reason to the right conclusion. This is utterly ridiculous. Thought is mainly metaphorical. The frames trump all the facts.”

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