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George Lakoff

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“In philosophy, metaphorical pluralism is the norm. Our most important abstract philosophical concepts, including time, causation, morality, and the mind, are all conceptualized by multiple metaphors, sometimes as many as two dozen. What each philosophical theory typically does is to choose one of those metaphors as "right," as the true literal meaning of the concept. One reason there is so much argumentation across philosophical theories is that different philosophers have chosen different metaphors as the "right" one, ignoring or taking as misleading all other commonplace metaphorical structurings of the concept. Philosophers have done this because they assume that a concept must have one and only one logic. But the cognitive reality is that our concepts have multiple metaphorical structurings.”

“Cognitive science has something of enormous importance to contribute to human freedom: the ability to learn what our unconscious conceptual systems are like and how our cognitive unconscious functions. If we do not realize that most of our thought is unconscious and that we think metaphorically, we will indeed be slaves to the cognitive unconscious. Paradoxically, the assumption that we have a radically autonomous rationality as traditionally conceived actually limits our rational autonomy. It condemns us to cognitive slavery - to an unaware and uncritical dependence on our unconscious metaphors. To maximize what conceptual freedom we can have, we must be able to see through and move beyond philosophies that deny the existence of an embodied cognitive unconscious that governs most of our mental lives.”

“Metaphorically, tall buildings are people standing erect. As each [NY twin] tower fell, it became a body falling. We are not consciously aware of the metaphorical images, but they are part of the power and the horror we experience when we see them.”

“Fighting is found everywhere in the animal kingdom and nowhere so much as among human animals. Animals fight to get what they want--food, sex, territory, control, etc.--because there are other animals who want the same thing or who want to stop them from getting it. The same is true of human animals, except that we have developed more sophisticated techniques for getting our way. Being "rational animals," we have institutionalized our fighting in a number of ways, one of them being war. Even though we have over the ages institutionalized physical conflict and have employed many of our finest minds to develop more effective means of carrying it out, its basic structure remains essentially unchanged. In fights between brute animals, scientists have observed the practices of issuing challenges for the sake of intimidation, of establishing and defending territory, attacking, defending, counterattacking, retreating, and surrendering. Human fighting involves the same practices. Part of being a rational animal, however, involves getting what you want without subjecting yourself to the dangers of actual physical conflict. As a result, we humans have evolved the social institution of verbal argument. We have arguments all the time in order to try to get what we want, and sometimes these "degenerate" into physical violence.”

“...[P]hilosophical theories are structured by conceptual metaphors that constrain which inferences can be drawn within that philosophical theory. The (typically unconscious) conceptual metaphors that are constitutive of a philosophical theory have the causal effect of constraining how you can reason within that philosophical framework.”

“...there is no real person whose embodiment plays no role in meaning, whose meaning is purely objective and defined by the external world, and whose language can fit the external world with no significant role played by mind, brain, or body. Because our conceptual systems grow out of our bodies, meaning is grounded in and through our bodies. Because a vast range of our concepts are metaphorical, meaning is not entirely literal and the classical correspondence theory of truth is false.”

“In asking philosophical questions, we use a reason shaped by the body, a cognitive unconscious to which we have no direct access, and metaphorical thought of which we are largely unaware. The fact that abstract thought is mostly metaphorical means that answers to philosophical questions have always been, and always will be, mostly metaphorical. In itself, that is neither good nor bad. It is simply a fact about the capacities of the human mind. But it has major consequences for every aspect of philosophy. Metaphorical thought is the principal tool that makes philosophical insight possible and that constrains the forms that philosophy can take.”

“The mechanism by which spirituality becomes passionate is metaphor. An ineffable God requires metaphor not only to be imagined but to be approached, exhorted, evaded, confronted, struggled with, and loved. Through metaphor, the vividness, intensity, and meaningfulness of ordinary experiences becomes the basis of a passionate spirituality. An ineffable God becomes vital through metaphor: The Supreme Being. The Prime Mover. The Creator. The Almighty. The Father. The King of Kings. Shepherd. Potter. Lawgiver. Judge. Mother. Lover. Breath. The vehicle by which we are moved in passionate spirituality is metaphor. The mechanism of such metaphor is bodily. It is a neural mechanism that recruits our abilities to perceive, to move, to feel, and to envision in the service not only of theoretical and philosophical thought, but of spiritual experience.”

“Moreover, metaphor is typically viewed as characteristic of language alone, a matter of words rather than thought or action. For this reason, most people think they can get along perfectly well without metaphor. We have found, on the contrary, that metaphor is pervasive in everyday life, not just in language but in thought and action. Our ordinary conceptual system, in terms of which we both think and act, is fundamentally metaphorical in nature.”

“Holding onto and manipulating physical objects is one of the things we learn earliest and do the most. It should not be surprising that object control is the basis of one of the five most fundamental metaphors for our inner life. To control objects, we must learn to control our bodies. We learn both forms of control together. Self-control and object control are inseparable experiences from earliest childhood. It is no surprise that we should have as a metaphor-a primary metaphor-Self Control is Object Control.”