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Quote by Bernard Kelvin Clive

“The size of your audience is more important than the size of your book”

Quote by Bernard Kelvin Clive

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Bernard Kelvin Clive

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“Think of your book’s title as a headline for a breaking news story. For as long as newspapers (and now internet news content) have been around, diligent scribes have been searching their thesauruses for the right combination of power words for headlines as a way to draw in readers’ curiosity…”

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“If you would like to promote your book, first forget about words "traffic", "marketing" and "social media". You are looking for real humans after all.”

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“Cats make terrible publicists. Hire me instead.”

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“Writing is more than a catharsis or a craft. It's a business. Don't neglect marketing.”

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“Build a system not a chore”

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“Branding ends up being quite a touchy subject for a lot of authors. If you go to a writer’s conference and listen to the talk, you’ll hear a lot of griping about branding, and it’s easy to see why. Most writers pour their heart and soul into developing their characters and story. They work through draft after draft to get those difficult aspects right. By the time they get out into the world, the last thing any writer wants to think about is their branding strategy.”

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