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Quote by Dan Ariely

“Following imprinting, valuations become locally coherent, as the consumer attempts to reconcile future decisions of a "similar kind" with the initial one. This creates an illusion of order, because consumers' coherent responses to subsequent changes in conditions disguise the arbitrary nature of the initial, foundation choice.”

Quote by Dan Ariely

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Dan Ariely
Dan Ariely

Dan Ariely is an Israeli-American psychologist and behavioral economist known for his pioneering research in the field of behavioral economics. His work primarily focuses on the irrational aspects of human decision-making and how these irrationalities affect our economic behavior. Ariely's books, 'Predictably Irrational' and 'The Upside of Irrationality', have been widely popular and provide an accessible introduction to his research findings. more

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