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Notes from the Brand Stand: Thoughts on Emotional Branding from Someone Who Has Fought for Consumer Attention and Won

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Warren Kornblum

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“I have something for you.” “Yeah? What? Is it shiny?” They both waited until Indigo had jogged away before resuming their conversation. “So,” Riley asked, “what have you got for me?” Taking his hand, she placed it palm-down over her heart. It would hurt like a bitch, she thought, but he was hers to protect as much as she was his. “Me.” And she opened up her soul, laid herself bare.”

LoveTrustMercyRiley
Book:Branded by Fire
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“Trains are relentless things, aren't they, Monsieur Poirot? People are murdered and die, but they go on just the same. I am talking nonsense, but you know what I mean." "Yes, yes, I know. Life is like a train, Mademoiselle. It goes on. And it is a good thing that that is so." "Why?" "Because the train gets to its journey's end at last, and there is a proverb about that in your language, Mademoiselle." "'Journey's end in lovers meeting.'" Lenox laughed. "That is not going to be true for me." "Yes--yes, it is true. You are young, younger than you yourself know. Trust the train, Mademoiselle, for it is le bon Dieu who drives it." The whistle of the engine came again. "Trust the train, Mademoiselle," murmured Poirot again. "And trust Hercule Poirot. He knows.”

LoveLifeTrustTrainPoirot
Book:The Mystery of the Blue Train
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“They sit here in the darkness, trusting. That the coffee will be hot and unpoisoned. That no raging madman will come in with a gun or bomb. It leaves him breathless at times, how much faith people put in one another. So fragile, the social contract: we will all stand by the rules, move with care and gentleness, invest in the infrastructure, agree with the penalties of failure. That this man driving his truck down the street won't, on a whim, angle into the plate glass and end things. That the president won't let his hand hover over the red button and, in moment of rage or weakness, explode the world. The invisible tissue of civilization: so thin, so easily rendable. It's a miracle that it exists at all.”

PeopleHumanityTrustCivilizationRulesLawsFragilitySocial Contract
Book:Arcadia
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