“No, cool is fine," he said. "Yes, it's a cool place. It was much cooler seven years ago, and it was actually cool ten years ago, before I even got to the city. You see, what those kids over there"—he pointed at the empty booth—"don't realize is that cool is always past tense. The people who lived it, who set the standards they emulate, there was no cool for them. There was just the present tense: there were bills, friendships, messy fucking, fucking boredom, a million trite decisions on how to pass the time. Self-awareness destroys it. You call something cool and you brand it. Then—poof—it's gone. It's just nostalgia.”
Book:Sweetbitter