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Quote by Lailah Gifty Akita

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Lailah Gifty Akita

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“The "layman" need never think of his humbler task as being inferior to that of his minister. Let every man abide in the calling wherein he is called and his work will be as sacred as the work of the ministry. It is not what a man does that determines whether his work is sacred or secular, it is why he does it. The motive is everything. Let a man sanctify the Lord God in his heart and he can thereafter do no common act.”

“You have to remember that even if your business is new, your experience and expertise are not. You have spent many years mastering those skills and charging a price in reflection to those skills is not something you have to think twice about.”

“Your brand must differentiate you from what your competitors are offering. Until then you do not stand the chance of competing effectively.”

“If branding is a process, then it stands to reason that there must be a point where the process is initiated. The question is, at what point do you start the process to set yourself apart?”