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Quote by Bernard Kelvin Clive

“Brand integrity is the ability to present one’s brand both in words and deeds to be true, respectable and acceptable without compromising on standards (brand’s promise).”

Quote by Bernard Kelvin Clive

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Bernard Kelvin Clive

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“Loyalty, while it can be admirable is also conditional. Dependent on forces inside and out, on perceptions, on likes and dislikes. It can be misguided and flawed, even dumb depending on circumstance. Integrity, however, has no conditions. It cannot be earned. It is not based on circumstance, but on inherent strength, belief and purpose. To be called loyal isn't necessarily a compliment. Hitler's henchman were loyal. To be recognized for integrity is a true honor.”

“The devil lives in the shadow of subtle things--those things people keep hidden from others. They reside in the lies they tell themselves, in order to justify their pain or fear. It is the slight, the dig, the silence and the unspoken truth that we minimize to a passive aggressive status, as if it were a lesser evil. Integrity is not subtle. It speaks loudly, so everyone can hear and be healed. It is something you will never have to search for because it is seen and felt.”