“The cost of an irrelevant ad is not just equal to the money you spent in running that ad. It also includes the damage it has done by making people irritated with the wrong targeting and now how much extra you will be required to spend on your next ad to fix that damage.”
Source: The Art of Running a Successful Wedding Services Business: The Missing Puzzle Piece You’re Looking For
“Wisdom is not merchandise, hence it is possible to come across a rich fool.”
“Elena said, "I've been wanting to make olive oil soap but haven't found a bulk supplier I'm happy with yet. I'd love to check out the shop with you!"
"I had no interest in those trendy olive oil lattes before, but if it'll help with the case, I'd be more than happy to give it a try and see if it's worth adding to the menu," Adeena said. "Love a good tax write-off/investigation combo."
"An olive oil cake might be a nice addition. I know citrus pairs well with olive oil, so maybe adding some calamansi to the cake itself and topping it with a calamansi glaze or serving it with calamansi marmalade would---”
Source: Guilt and Ginataan
“We live in a reputation economy. People are judged based on their online visible choices, behaviours, accomplishments and mistakes. Every comment you leave, person you connect to, photo you upload, or review you get, contributes to the permanent record of your online reputation.”
Source: Around the World in 80 Brands
“I want to be able to share my story from the point of trail to the time I won.”
“Did you know that Google might show your business less often, or even rarely, if your rating, number of reviews, and how you respond don't measure up to your competitors?
When you consistently work on improving these using the steps in this book, Google will notice and start showing your business more often and higher up in search results.”
Source: Get More 5-Star Reviews: Results Path to Getting Customer Reviews and Social Media Love
“Almost everyone — 93% of shoppers — checks online reviews before buying anything!
Think about that… hardly anyone makes a decision without checking reviews first.”
Source: Get More 5-Star Reviews: Results Path to Getting Customer Reviews and Social Media Love (UGC) for Your Small Business
“just one bad review can scare away 22% of your potential customers—that's 1 in 5 people choosing to go elsewhere.”
Source: Get More 5-Star Reviews: Results Path to Getting Customer Reviews and Social Media Love (UGC) for Your Small Business
“People want to do business with you because of 'who you are' and 'what you stand for'... not because of 'what you do'.
Create your story... publish it online and make sure people will find it when they Google you.”
Source: Around the World in 80 Brands
“We have to keep asserting that people committ crimes not because they come from so-called deprived backgrounds, but because they're wicked. The statistics showing that only .00137% of all crimes of senseless violence are carried out by stockbrokers from Sunningdale prove only that folk are stockbrokers because they have a sense of right and wrong - not vice versa.”