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Quote by Paul John Moscatello

“Anyone who expects you to justify a concern for your personal well-being, or shames you for making decisions that are in your best interest, is either deceiving and manipulating you, in an effort to preserve their own security, or they're operating on the basis of irrational ideals that they never bothered to consider, and are honestly unconscious of their hypocrisy; either way, the only person you owe anything to, is you.”

Quote by Paul John Moscatello

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Paul John Moscatello

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“The Bedrock principle of influencing behavior is this: People tend to take the path of least resistance. Ease is the single best predictor of behavior, intentions, price, quality, or satisfaction. There's a little-known marketing metric for measuring ease called the Customer Effort Score that comes down to a simple question: how easy was it? How customers answer that one question explains one-third of their willingness to buy again, to increase their business with the company, or to rave about it to other people. While one-third may not sound like much, it's actually huge; the Customer Effort Score is 12% more predictive of customer loyalty than customer satisfaction is. Ease makes people happy and effort can really piss people off. Pg. 41”