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Quote by Howard Schultz

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Onward: How Starbucks Fought for Its Life Without Losing Its Soul

Onward: How Starbucks Fought for Its Life Without Losing Its Soul is a comprehensive look at the corporate journey of Starbucks. The book examines the strategies and decisions made by the company to navigate the competitive landscape and economic downturns. It highlights the balance between growth and maintaining the brand's essence, including the importance of customer experience and ethical sourcing. The narrative is filled with insights into the internal culture and leadership that have shaped Starbucks' success over the years. more

Author

Howard Schultz
Howard Schultz

Howard Schultz, born in July 1953, is an outstanding businessman known for his deep understanding and innovative spirit in the coffee culture industry. He is one of the founders of Starbucks and has achieved great success in the field of business, not only through the global expansion of Starbucks but also through his promotion of corporate social responsibility. more

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“But we were never lone and never afraid when we were together. I know that the night is not the same as the day: that all things are different, that the things of the night cannot be explained in the day, because they do not then exist, and the night can be a dreadful time for lonely people once their loneliness has started. But with Catherine there was almost no difference in the night except it was an even better time. If people bring so much courage to this world the world has to kill them to break them, so of course it kills them. The world breaks every one and afterward many are strong at the broken places. But those that will not break it kills. It kills the very good and the very gentle and the very brave impartially. If you are none of these you can be sure it will kill you too but there will be no special hurry.”

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