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The Overlooked Expert

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Sarah Gerdes

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“The code-of-ethics playlist: o Treat your colleagues, family, and friends with respect, dignity, fairness, and courtesy. o Pride yourself in the diversity of your experience and know that you have a lot to offer. o Commit to creating and supporting a world that is free of discrimination, harassment, and retaliation. o Have balance in your life and help others to do the same. o Invest in yourself, achieve ongoing enhancement of your skills, and continually upgrade your abilities. o Be approachable, listen carefully, and look people directly in the eyes when speaking. o Be involved, know what is expected from you, and let others know what is expected from them. o Recognize and acknowledge achievement. o Celebrate, relive, and communicate your successes on an ongoing basis.”

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Book:Targeting Success, Develop the Right Business Attitude to be Successful in the Workplace
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“90% of new business fail in the first three months of launching, due to lack of proper planning, wrong selection of niche/products and marketing platform.”

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Book:How to Start a New Business from Scratch and Skyrocket your Income in 9 Easy Steps
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“How long does it last?" Said the other customer, a man wearing a tan shirt with little straps that buttoned on top of the shoulders. He looked as if he were comparing all the pros and cons before shelling out $.99. You could see he thought he was pretty shrewd. "It lasts for as long as you live," the manager said slowly. There was a second of silence while we all thought about that. The man in the tan shirt drew his head back, tucking his chin into his neck. His mind was working like a house on fire "What about other people?" He asked. "The wife? The kids?" "They can use your membership as long as you're alive," the manager said, making the distinction clear. "Then what?" The man asked, louder. He was the type who said things like "you get what you pay for" and "there's one born every minute" and was considering every angle. He didn't want to get taken for a ride by his own death. "That's all," the manager said, waving his hands, palms down, like a football referee ruling an extra point no good. "Then they'd have to join for themselves or forfeit the privileges." "Well then, it makes sense," the man said, on top of the situation now, "for the youngest one to join. The one that's likely to live the longest." "I can't argue with that," said the manager. The man chewed his lip while he mentally reviewed his family. Who would go first. Who would survive the longest. He cast his eyes around to all the cassettes as if he'd see one that would answer his question. The woman had not gone away. She had brought along her signed agreement, the one that she paid $25 for. "What is this accident waiver clause?" She asked the manager. "Look," he said, now exhibiting his hands to show they were empty, nothing up his sleeve, "I live in the real world. I'm a small businessman, right? I have to protect my investment, don't I? What would happen if, and I'm not suggesting you'd do this, all right, but some people might, what would happen if you decided to watch one of my movies in the bathtub and a VCR you rented from me fell into the water?" The woman retreated a step. This thought had clearly not occurred to her before.”

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Book:A Yellow Raft in Blue Water
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