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Quote by André-Marie Ampère

“The future science of government should be called 'la cybernétique' (1843) {Coining the French word to mean 'the art of governing,' from the Greek (Kybernetes = navigator or steersman), subsequently adopted as cybernetics by Norbert Wiener for the field of control and communication theory.}”

Quote by André-Marie Ampère

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André-Marie Ampère

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“There is so much confusion about branding even at top levels of The Fortune 500 it makes one wonder how they got successful in the first place ! Brace yourself ! Here is the shortest scientific statement on branding you ‘ll ever hear ! It appears simplistic – I assure you it is anything but . If you really understand it & internalize it – you ll be like an Avenger – a superhero in a herd of weaklings Here it goes ! A successful brand is one that is perceived to be USEFUL & UNIQUE”