“Owners of premium brands can charge more for their offerings, but the owners of two-sided networks want to pay to sellers as little as possible of the money they take in from buyers. The result is an obvious tension. Many platforms, especially when they’re new and trying to build volume and network effects, want to have on board at least one prestigious brand. But as platforms grow, they want to keep more of the consumer’s share of both mind and wallet.”
Quote by Andrew McAfee
Work
Machine, Platform, Crowd: Harnessing Our Digital Future
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Author
Andrew McAfee
Andrew McAfee (born 1967) is an American author, scholar, and technology thinker known for his research on the impact of digital technologies on the economy and society. He is a visiting scientist at the MIT Sloan School of Management and co-author of bestselling books such as 'The Second Machine Age' and 'Machine, Platform, Crowd' with Erik Brynjolfsson. His work focuses on how artificial intelligence, automation, and digital platforms reshape business, employment, and productivity. McAfee's writings and speeches have a global influence, making him a leading voice in the field of technological change. He holds a PhD from MIT Sloan. more
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