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Magnetic Nonprofit: Attract and Retain Donors, Volunteers, and Staff to Increase Nonprofit Fundraising

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Jeremy Reis

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“Brochures didn’t disappear when websites arrived. Text messaging did not destroy telefundraising. As tactics, tools and platforms pile up on top of one another, we tech-savvy digital fundraisers have to hone and maintain our ability to wade through these weeds of ever-increasing uncertainty and complexity. We need to be able to embrace it. Plan for it. Leverage it. Tolerance for ambiguity is a sign of maturity in our lives, which includes our fundraising careers, because the digital ecosystem we operate within is constantly evolving. It has a food chain, complete with predators and prey. It has seasonal shifts. It gives and supports life, but it also generates and disposes of waste.”

CharityFundraisingNonprofit
Book:From the Ground Up: Digital Fundraising For Nonprofits
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“You don’t have to master every new tool right away, but an understanding of what it does, who it’s for, and how it works goes a long way in helping you understand how it might fit alongside what is already working for you. Going all-in on the latest social media platform won’t be a wise use of time, effort or money for the majority of charities.”

CharityDigital MarketingFundraisingNonprofit
Book:From the Ground Up: Digital Fundraising For Nonprofits
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“I believe it [a year end appeal] is often so successful because it is one of the few—if not only—times that many charities deliver a clear and “hard” ask for a gift, along with a deadline. Specific, urgent, and time-bound. These are qualities that we shouldn’t hide in storage ten months a year like pumpkin spice and Michael Bublé.”

CharityMarketingPhilanthropyFundraisingNonprofit
Book:From the Ground Up: Digital Fundraising For Nonprofits
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“Sometimes you want to go down, but you come across a steep staircase leading up; sometimes you want to go up, but you come across a staircase going down! Don't give up, don't turn back! The descending staircase stands ahead of the ascending staircase; the stairs going up are ahead of the stairs going down! The biggest obstacle for you throughout life is giving up on something quickly and turning back!”

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Author:Mehmet Murat Ildan
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