“Here’s one thing I can offer you C, and I’ll be brief. Please consider the budget. The company spends too much on food meant to allure newcomers. We invite people to events and say there’s Chipotle, and do you know comes? People who like Chipotle. We put our cause on the bottom of our newsletters and the “FREE FOOD” goes bright and center and we wonder why no one stays. If people want to come, they’ll come. We don’t need guacamole. We need people who are hungry for our mission.”
Book:The Goodbye Song