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Quote by Pooja Agnihotri

“To understand who will be fit for your product, you have to first understand your ideal customers’ needs, wants and preferences.”

Quote by Pooja Agnihotri

Book:17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure

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17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure

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Pooja Agnihotri

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“For getting those customers, you need to first let them know about your business, your product and how your product is exactly what they are looking for. And for that very purpose, you have to advertise your product.”

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“When a value is communicated well, it gives your potential customers an option to choose you over others and to stick to your brand.”

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“Targeting everyone is like targeting nobody.”

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Source: 17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure

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Source: 17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure

“You should look for your niche: all those people who will love your product because their needs and your product benefits match. we should try to reach a stage where our potential customer base is just perfect in size for us - not too big and not too little.”

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Book:17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure

Source: 17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure

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