Quotessence
Home / Quotes / Quote by W. Chan Kim

Quote by W. Chan Kim

Work

Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

This book offers a strategic framework for businesses to identify and exploit new market opportunities, emphasizing the concept of 'blue oceans'—untapped market spaces with little or no competition. The expanded edition includes updated insights and case studies. more

Author

W. Chan Kim
W. Chan Kim

W. Chan Kim is a renowned business strategist and author. Born in 1952, he is known for his contributions to the field of strategic management. Kim, along with Renée Mauborgne, co-developed the concept of 'Blue Ocean Strategy,' which encourages companies to find uncontested market spaces to create new demand. His book, 'Blue Ocean Strategy,' has had a profound impact worldwide. more

You May Also Like

“Successful leaders understand their image reflects what and who they are as opposed to what they plan to become. If you would like to be known as a sustainable organization, there are four things you can do. Think and act in ways that support long-term viability and ESG ideals. Help stakeholders understand how you think and act. Help stakeholders see how you think and act. Continuously reinforce all of the above with stakeholders.”

ImageBrandStakeholders
Book:The Purpose-Driven Marketing Handbook: How to Discover Your Impact and Communicate Your Business Sustainability Story to Grow Sales, Retain Talent, and Attract Investors
Create image

“You can start weaving your purpose into your vocabulary right away. Use every opportunity to talk to current and new stakeholders. Remind them of who you are, why you exist, and continually renew their enthusiasm around working with you. With some work up front, your message will be compelling.”

PurposeCommunicationStakeholders
Book:The Purpose-Driven Marketing Handbook: How to Discover Your Impact and Communicate Your Business Sustainability Story to Grow Sales, Retain Talent, and Attract Investors
Create image

“Corporate social responsibility alone seemed too passive, too insular, and too self-serving. In a world that seemed to be literally on fire from climate change and social unrest, corporate social responsibility appeared to many as a privileged exercise in self-improvement, however sincere or not. Corporate self-improvement was not enough for many engaged consumers and citizens; active corporate social improvement through activism was desired and called for.”

BusinessCorporationsShareholdersProfitsCorporate Social ResponsibilityStakeholders
Book:The Capitalist and the Activist: Corporate Social Activism and the New Business of Change
Create image

“Finding people who can make a difference in the world is like panning for gold. A huge amount of detritus has to be sifted before the nuggets are found. Most of the gold comes in small grains, but now and again a great, gleaming 24 carat nugget appears – a world-historic figure who will change everything. What’s it all about? INTELLIGENCE. DISCIPLINE. AMBITION. CAPABILITY. TALENT. DETERMINATION. Those are the qualities needed. It’s not about what the world can do for you. It’s about what you can do for the world. So, what can you do? Anything? Those who can, do. Those that can’t go on forums and discuss conspiracy theories.”

MotivationChangeGoldActiveMaking A DifferencePassiveWorld Historic
Book:The Disproof of Christianity
Create image