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Quote by Dan Ariely

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Predictably Irrational: The Hidden Forces that Shape Our Decisions

This book delves into the reasons behind why people often make decisions that defy logic and reason, examining the psychological and social factors that influence our choices. more

Author

Dan Ariely
Dan Ariely

Dan Ariely is an Israeli-American psychologist and behavioral economist known for his pioneering research in the field of behavioral economics. His work primarily focuses on the irrational aspects of human decision-making and how these irrationalities affect our economic behavior. Ariely's books, 'Predictably Irrational' and 'The Upside of Irrationality', have been widely popular and provide an accessible introduction to his research findings. more

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