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Quote by Brian Tracy

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The 6-Figure Speaker: The Ultimate Blueprint to Build a Business as a Highly-Paid Professional Speaker

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Brian Tracy
Brian Tracy

Brian Tracy (born January 5, 1944) is a Canadian-American entrepreneur, motivational speaker, and bestselling author. Rising from humble beginnings as a salesman, he built a global training empire through Brian Tracy International. He has authored over 70 books including the famous "Eat That Frog!" and has trained millions of professionals worldwide in sales, time management, and personal development. His practical strategies for business success have made him one of the most influential figures in the personal growth industry. more

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“What we value is important to us. It rises in the finite hierarchy of things we pay attention to. We are willing to put effort and energy in it. What we value however arises from our perspective; the way our brain synthesizes reality filtering facts it sees through its library of memories, its catalogue of knowledge and its store of experience. Our perspective then determines how we see the world and sense our place in it which means it establishes our position in what I will call our known universe. The perspective we have then feeds our sense of identity; what we feel we are and our sense of how others see us modified through our need for others to see us in a specific way. Our sense of identity, in turn, gives rise to our values. Our values determine our energy expenditure and guide our attention. Our attention determines what’s important to us. You can see here how a misstep anywhere along this chain can derail us.”

ValuesAttentionSocietyIdentityPersonalityImportanceValueStatus
Author:David Amerland
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“How did they decide what was valuable? Did they all just gather together, sit around in their suits and gowns, and say, “Oi. Let’s start eatin’ fish eggs, and make the stuff real expensive. That’ll rust their brains, it will.” Then they’d have a nice round of rich folks’ laughter and throw some servants off the top of a building to see what kind of splats they’d make when they hit.”

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Book:The Bands of Mourning
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