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Quote by Nicklas Brendborg

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Jellyfish Age Backwards: Nature's Secrets to Longevity

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Nicklas Brendborg

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“I started writing this book two years ago, to write the book I wish I had when I was finishing my undergrad or in my first years of grad school. I pack here all that I learned about writing and publishing papers. As an editor of scientific journals, it is always sad to see some manuscripts with potential but they don’t follow some basic rules of scientific writing. Also many people make silly mistakes in the submission to the journals or when responding to reviewers. I really hope this book can help many to make writing and publishing easier and even enjoyable. I made so it is short and easy to read, with many nice comics and figures that I hope make it even easier to read.”

“Centuries after Plato’s allegory, neuroscience now confirms that indeed, perception is a filter, not a passive window onto reality. Our brains are not cameras capturing an objective world; they are artists crafting a narrative. Light pours onto your retina upside‑down and full of gaps, yet you don’t see the world as an upside‑down patchwork full of holes.”