“Marketing strategies momentarily lays the foundation for a school's success, guiding its efforts to reach and resonate with its target audience, while branding strategies ultimately shape the school's identity, values, and perception in the market.”
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Source: Investing in Hidden Monopolies: Why Customer Loyalty Creates Superior Moats and How You Can Profit
“The function of advertising is simply to promote and sustain competitive advantage for brands.”
Source: Hegarty on Advertising