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Quote by Paul M. Rand

“The No. 1 most credible source of [online] recommendations is YouTube,” Rand says. “But a friend liking a brand page and sharing that is now considered the second-most prominent form of recommendation, and third is online brand reviews.”

Quote by Paul M. Rand

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Paul M. Rand

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“The guide–book warmly recommends the seashore when the wind is in the east (which it was) as the quickest and firmest route from Göhren to Thiessow; but I chose rather to take the road over the plain because there was a poem in the guide–book about the way along the shore, and the guide–book said it described it extremely well, and I was sure that if that were so I would do better to go the other way. This is the poem — the translation is exact, the original being unrhymed, and the punctuation is the poet’s — Splashing waves Rocking boat Dipping gulls — Dunes. Raging winds Floating froth. Flashing lightning Moon! Fearful hearts Morning grey — Stormy nights Faith! I read it, marvelled, and went the other way.”

PoetryGermanyRecommendationsTravel GuideGuidebookPath Less TraveledHackneyedRügen
Book:The Adventures of Elizabeth in Rügen
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“For you, Manya, scrambled eggs with cream cheese and lox, our number-one seller. For the young lady a waffle with hot syrup and whipped butter and for Abe a steak sandwich with sautéed onions. Sounds good?" He left us for a moment before seating himself on the fourth chair at our table. He brought a basket with assorted breads, rolls, bagels and bialys that he lathered with butter and shoveled into his mouth. "Taste, taste." True to the sign that read In and Out in 20 Minutes, the food appeared not only quickly but on hot plates. "I learned from you, Manya. Always hot plates." The waffle was a novel experience: crisp, sweet, the butter served in a fluted paper cup, the syrup in a miniature pitcher.”

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Book:Up from Orchard Street
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“Trying to decide---I can't say if you should wait in line at Salt & Straw or Voodoo Doughnuts. Do you have a preference?" "Not waiting in line? Portlanders are surprisingly willing to wait for their food." "They're willing to wait when the food is worth their time. I think Salt & Straw. And really, they've got a smart setup to keep your wait as short as possible, and they give out samples while you're in line. At least, they did when I was there." "And this is... artisanal salt? And straw?" "It's ice cream," I said with a laugh. "Really good ice cream, with fun, inventive flavors. And even if you don't want inventive, the basics are worth the wait." "Well, if you're sending me to ice cream, then you have to get Cat to take you to Black Dog Gelato. Once you're back in Chicago, at least.”

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Book:Together at the Table
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