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Quote by Jerry Mander

“If you accept the existence of advertising, you accept a system designed to persuade and to dominate minds by interfering in people's thinking patterns. You also accept that the system will be used by the sorts of people who like to influence people and are good at it. No person who did not wish to dominate others would choose to use advertising, or choosing it, succeed in it. So the basic nature of advertising and all technologies created to serve it will be consistent with this purpose, will encourage this behaviour in society, and will tend to push social evolution in this direction.”

Quote by Jerry Mander

Book:Four Arguments for the Elimination of Television
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Four Arguments for the Elimination of Television

This book presents a series of arguments against the influence of television, exploring its effects on viewers, society, and culture. more

Author

Jerry Mander
Jerry Mander

Jerry Mander, born on May 1, 1936, is a renowned activist. He is known for his critical analysis of consumerism and advertising, being a pioneer of the anti-consumerist movement. more

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