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Jerry Mander

Jerry Mander Quotes

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Famous Jerry Mander Quotes

“If you accept mass production, you accept that a small number of people will supervise the daily existence of a much larger number of people. You accept that human beings will spend long hours, every day, engaged in repetitive work, while suppressing any desires for experience or activity beyond this work. The workers' behaviour becomes subject to the machine. With mass production, you also accept that huge numbers of identical items will need to be efficiently distributed to huge numbers of people and that institutions such as advertising will arise to do this. One technological process cannot exist without the other, creating symbiotic relationships among technologies themselves.”

TechnologyCapitalismCommercialismMass Production
Book:Four Arguments for the Elimination of Television
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“If you accept the existence of advertising, you accept a system designed to persuade and to dominate minds by interfering in people's thinking patterns. You also accept that the system will be used by the sorts of people who like to influence people and are good at it. No person who did not wish to dominate others would choose to use advertising, or choosing it, succeed in it. So the basic nature of advertising and all technologies created to serve it will be consistent with this purpose, will encourage this behaviour in society, and will tend to push social evolution in this direction.”

AdvertisingControlMass MediaSocial Influence
Book:Four Arguments for the Elimination of Television
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“All employees are obliged to act in concert, to behave in accordance with corporate form and corporate law. If someone attempted to revolt against these teets, it would only result in the corporation throwing the person out, and replacing that person with another who would act according to the rules. Form determines content: Corporations are machines.”

IfsPersonsFormLawResultsMachinesDetermineCorporateCorporationsBehaveEmployeeConcertsThrowingObligedRevolt
Author:Jerry Mander
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“Scientists who study brain-wave activity found that the longer one watches television, the more likely the brain will slip into "alpha" level: a slow, steady brain-wave pattern in which the mind is in its most receptive mode. It is noncoggnitive mode; i.e., information can be placed into the mind directly, without viewer participation.”

MindFoundLevelsBrainWatchesStudyInformationTelevisionActivityScientistWavePatternsSteadySlipsParticipationViewersReceptiveAlphas
Author:Jerry Mander
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“The role of globalization is to homogenize all cultures, and to turn them into commodified markets, and therefore, to make them easier for global corporations to control. Global corporations are even now trying to commodify all remaining aspects of national cultures, not to mention indigenous cultures.”

TryingTurnsCultureRolesEconomyEasierAspectCorporationsControlledGlobalizationIndigenousNationalityDifferent CulturesCultural DiversityHomogeneousHomogeneityCommodificationIndigenous CultureNational Culture
Author:Jerry Mander
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“The program is only the excuse to get you to watch the advertising. Without the ads there would be no programs. Advertising is the true content of television and if it does not remain so, then advertisers will cease to support the medium, and television will cease to exist as the popular entertainment it presently is.”

IfsDoeWould BeWatchesSupportTelevisionProgramEntertainmentExcuseCeaseMediumsAdvertisingAdsAdvertisersPopular Entertainment
Author:Jerry Mander
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“It is no accident that television has been dominated by a handful of corporate powers. Neither is it accidental that television has been used to re-create human beings into a new form that matches the artificial, commercial environment. A conspiracy of technological and economic factors made this inevitable and continue to.”

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Author:Jerry Mander
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