“There are numerous other tools companies don’t know how to use or haven’t mastered. And I am not talking about “social media” as a tool. Social media is a distribution tool. I’m talking about design, color, imagery, typography, style and form (as in packaging).”
Source: Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need
“Great brands have wonderful things to convey compared to lousy brands. When lousy brands say “great service,” it means something very different than when a great brand utters the same words.”
Source: Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need
“Remember how shocked I was to discover Amazon had over 8,000 branding books? Well this I know: when a specific discipline has that many opinions on one subject, something fundamental is always missing. Always. The omitted fundamental? A definition and a universal reason for branding. And it came down to four words:”
Source: Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need
“Fact: there are three phases every customer goes through with your brand. Most companies use only the first two of these (66%), when in fact there are actually three: the phase that starts before they buy, the phase that occurs during the sale (or during the use of your product or service) and the last (most overlooked) phase occurring after the sale.”
Source: Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need
“You have the power to create your own reality. You can create the life that you desire. You only have to hold on to your dreams.”
Source: Believe! A Journey With an Unexpected Companion
“A brilliant piece of writing by an unknown author is not even noticed, while the ordinary work of a well-known author becomes a bestseller. It is worth remembering that even this well known author had to struggle, like an ordinary author, at the start of his career when he was not that popular.”
Source: 31 Ways to Happiness
“I did not wake up on purpose. God took care of that. I woke up WITH purpose! That I can control.”
“A being forced to learn in a negative context learns about himself in a context of differentiation and comparison.”
Source: Codex Illuminatus: Quotes & Sayings of Dan Desmarques
“A being is contextually determined as much as he cannot self-determine himself.”
Source: Codex Illuminatus: Quotes & Sayings of Dan Desmarques
“A decision is as relevant as the irrelevance you place on your willingness to accept responsibility for its consequences.”
Source: Codex Illuminatus: Quotes & Sayings of Dan Desmarques