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Quote by Cirilo F. Bautista

Work

The House of True Desire: Essays on Life and Literature

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Author

Cirilo F. Bautista

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“Advertisers as well as political leaders long ago found that it is easier to appeal to the people through the heart than through the mind. Programs built with an emotional people are sure to draw the largest audiences and the biggest response. Workers in the field of educational radio are loath to acknowledge this truism, maintaining that certain programs must be built to appeal to the intellect. Of course, they are right, but that is the minority appeal.”

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“Francie had heard swearing since she had heard words. Obscenity and profanity had no meaning as such among those people. They were emotional expressions of inarticulate people with small vocabularies; they made a kind of dialect. The phrases could mean many things according to the expression and tone used in saying them. So now, when Francie heard themselves called lousy bastards, she smiled tremulously at the kind man. She knew that he was really saying, “Goodbye—God bless you.”

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“Of course, being open and vulnerable will lead us to, sometimes, experience pain. But what is pain? It is simply a feeling. It is not forever. If you get pain from some person or thing too many times, you can always walk away. To risk a lifetime without pleasure simply to avoid pain is ludicrous.”

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Book:The Love Mindset: An Unconventional Guide to Healing and Happiness
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