“Since the Greeks the predominant attitude of thinkers towards intellectual activity was to glorify it insofar as (like aesthetic activity) it finds its satisfaction in itself, apart from any attention to the advantages it may procure. Most thinkers would have agreed with Renan's verdict that the man who loves science for its fruits commits the worst of blasphemies against that divinity. The modern clercs have violently torn up this charter. They proclaim the intellectual functions are only respectable to the extent that they are bound up with the pursuit of concrete advantage.” MenMayAttentionAttitudeModernWorstHe ManActivityIntellectualAdvantageFunctionFruitBoundsSatisfactionPursuitCommitGreekDivinityThinkerAestheticConcreteTornRespectableGlorifyBlasphemyCharterVerdictScience Love Author:Julien Benda
“Good web text has a lot in common with good print text. It's plain, concise, concrete and 'transparent': even on a personal site the text shouldn't draw attention to itself, only to its subject.” CommonAttentionSubjectsDrawsPrintConcreteSiteTransparentConcise Author:Crawford Kilian
“Do you know how much money you would save if you changed your light bulb to compact florescent light bubs? How much would you save if you decreased your temperature of your house in the winter by one degree, or increase it by one degree? We just don't know these numbers, but I think displays could make it a memorable change in terms of attention, and also help us translate it in terms of concrete ways on what you can get.” IfsThinkingKnowsWayHelpingLightHouseTermNumbersAttentionKnow HowChangedDegreesIncreaseWinterMemorableDo You KnowDisplayConcreteTranslateTemperatureBulbsCompactLight BulbYou Changed Author:Dan Ariely