“The real evil isn't the objects of technology but the tendency of technology to isolate people into lonely attitudes of objectivity. It's the objectivity, the dualistic way of looking at things underlying technology, that produces the evil.” PeopleWayRealEvilAttitudeTechnologyObjectsProduceLonelyTendenciesObjectivity Author:Robert M. Pirsig
“There is a popular superstition that "realism" asserts itself in the cataloguing of a great number of material objects, in explaining mechanical processes, the methods of operating manufactories and trades, and in minutely and unsparingly describing physical sensations. But is not realism, more than it is anything else, an attitude of mind on the part of the writer toward his material, a vague indication of the sympathy and candour with which he accepts, rather than chooses, his theme?” MindProcessNumbersAttitudeAcceptingObjectsMaterialsMethodTradeThemeSensationsSuperstitionsRealismVagueExplainingDescribingIndicationCandour Book:Not Under Forty Source: Not Under Forty
“Change the attitude toward errors. Think of an object's user as attempting to do a task, getting there by imperfect approximations. Don't think of the user as making errors; think of the actions as approximations of what is desired.” ThinkingActionAttitudeObjectsTasksErrorsImperfectUsersAttemptingApproximation Author:Donald A. Norman
“We must recognize that the reality of another's fear is not to be estimated by our own attitude toward the object of the fear, but by the attitude of the person who fears. It is the fear, not the object, which is the reality.” PersonsRealityFearAttitudeObjectsFear Not Author:Frances G. Wickes
“Painting, by its nature, cannot provide an object of simultaneous collective reception... as film is able to do today... And while efforts have been made to present paintings to the masses in galleries and salons, this mode of reception gives the masses no means of organizing and regulating their response. Thus, the same public which reacts progressively to a slapstick comedy inevitably displays a backward attitude toward Surrealism.” GivingMeanHas BeensMadeTodayAbleFilmEffortAttitudeComedyObjectsPaintingMassResponseCollectivesDisplayGallerySurrealismReceptionSimultaneousSalonsSlapstick Author:Walter Benjamin
“Scepticism is an ability, or mental attitude, which opposes appearances to judgments in any way whatsoever, with the result that,owing to the equipollence of the objects and reasons thus opposed we are brought firstly to a state of mental suspense and next to a state of "unperturbedness" or quietude.” WayStatesReasonNextAbilityResultsAttitudeObjectsJudgmentAppearanceSuspenseSkepticismMental AttitudeOwingScepticism Book:Sextus Empiricus Source: Sextus Empiricus
“Consumer sales depend on the habits and behaviors of consumers, and those who manipulate consumer markets cannot but address behavior and attitude. That is presumably the object of the multibillion-dollar global advertising industry. Tea drinkers are improbable prospects for Coke sales.” AttitudeObjectsDependsIndustryHabitBehaviorDollarsAdvertisingTeaConsumersAddressesConsumerismManipulateCokeProspectsOverconsumptionImprobableDrinkersBehavior And AttitudeAdvertising Industry Book:Jihad vs. McWorld: Terrorism's Challenge to Democracy Source: Jihad vs. McWorld: Terrorism's Challenge to Democracy
“Benjamin Franklin and the whole idea of a new attitude to money: "Time is money." He invented that idea. Before that, time wasn't money in the same way; in the medieval age it was regarded as sinful for money to be the object of your life.” WayIdeasWholeAgeAttitudeObjectsMedievalFranklinTime Is MoneyNew Attitude Author:Tom Hodgkinson