“Facebook and Myspace are the U.S. audience, which is tried and true when it comes to being susceptible to ads.” AudienceAdsSusceptible Author:Max Levchin
“Network news accustoms audiences to assertion not argument. Over time, it reinforces the notion that politics is about visceral identification and apposition, not complex problems and their solutions. ... sound bites aren't very helpful. They can tell a voter what a candidate believes, but not why. And many issues are too complex to be freeze dried into a slogan and a smile. ... What's lost in a world in which everything's an ad? Perhaps the country that created the assembly line has simply found a more efficient way to do politics.” WorldWayBelieveCountryProblemFoundPoliticsLostSoundLinesAudienceIssuesNewsSolutionsArgumentComplexesNotionCandidatesHelpfulVotersBitesAdsEfficientSlogansAssemblyAssertionFreezeIdentificationVisceralSound BitesAssembly LineComplex Problems Author:Kathleen Hall Jamieson
“People ask 'How does doing a film compare to doing an ad?' Well, when you're doing a commercial you don't have to sell tickets. You have a captured audience. Which is actually completely rare and great; it gives you a lot of freedom. When you make a film, you have to do advertisements for the film.” PeopleGivingWellsDoeFilmAsksAudienceSellsCompareAdsTicketsCapturedAdvertisements Author:Mike Mills