“I've done really well so far in my career by trusting the audience to be as dissatisfied with convention as I am, as a film-goer. You want to go see a film that surprises you in some way.” WayWantWellsDoneFilmCareersAudienceSurpriseConventionsOriginalityDissatisfied Book:Inception: The Shooting Script Source: Inception: The Shooting Script
“The only way to grab the attention of the audience is originality. We feed ourselves with franchises that's the opposite of what makes our culture multidimensional and interesting.” WayCultureInterestingAttentionAudienceOppositesOriginality Author:Ron Perlman
“Design is not the act of amazing an audience with the novelty of forms or materials; it is the originality that repeatedly extracts astounding ideas from the crevices of the very commonness of everyday life.” IdeasFormAudienceDesignMaterialsEverydayOriginalityEveryday LifeNoveltyCrevice Author:Kenya Hara
“There is a crucial distinction to be made between innovation and originality. The second, unlike the first, can never break with what preceded it: to be original, an artist must also belong to the tradition from which he departs. To put it another way, he must violate the expectations of his audience, but he must also, in countless ways, uphold and endorse them.” WayFirstsMadeArtistBreakAudienceExpectationsTraditionInnovationOriginalsDistinctionCrucialOriginalityAnother Way Author:Roger Scruton
“Those reliable axioms about the taste and expectations of the mass movie audience are not so much laws of nature as artifacts of corporate strategy. And the lessons derived from them conveniently serve to strengthen a status quo that increasingly marginalizes risk, originality and intelligence.” LawAudienceRiskLessonsTasteMassExpectationsStrategyCorporateOriginalityStatus QuoLaws Of NatureAxiomsArtifacts Author:A. O. Scott