“I think audiences ultimately want something new. I think the business model for a franchise is such that it's very low risk because you have data and studios love data.” ThinkingWantAudienceRiskModelsLowsStudiosDataSomething NewWant SomethingBusiness Models Author:Gore Verbinski
“There's something about the sci-fi genre that gets an audience interested in it, so maybe you can take some risks that you couldn't, if you were just doing a drama. It lets you maybe reach a little further and surprise people a little bit more because there's still that little safety base of working on that genre that everybody loves.” PeopleIfsLittlesStillsBitsAudienceRiskDramaLittle BitSafetySurpriseGenreSci Fi Author:Rian Johnson
“Good twists are enormously hard to come by, and I think the best ones are earned ones. The idea that a story can take a left turn on you, it's easy to do, but it has to be done very, very carefully, or else you risk losing the audience's trust.” ThinkingIdeasHardDoneStoriesTurnsLeftEasyAudienceRiskLosingTwistsTurn-on Author:Damon Lindelof
“Audiences arent fools - their judgement really is important. And the true heroes of films are the investors. They take the risk, after all.” ImportantFilmAudienceRiskFoolHeroJudgementInvestorsTrue Hero Author:Stephen Frears
“I'm taking probably the biggest risk of my career in playing the part in Filth. If you stop taking risks, then you get bored, or you just keep playing the same part, over and over again. Eventually audiences get bored of that, as well.” IfsWellsCareersAudienceRiskBoredTaking RisksFilth Author:James McAvoy
“When you play a smaller, more intimate venue, you can have real conversations with your audience, take risks, and stay current. You can also change the set list, on how the day feels or how the audience reacts. When you do arena shows, every arena looks and feels the same. You can't see who is in the room.” FeelsLooksRealPlayShowsRoomsAudienceRiskConversationCurrentsListsIntimateArenaVenuesReal Conversation Author:Jason Mraz
“I love cinema. I think the risk of the aesthetics being fixed is compensated by other advantages. Cinema is visually powerful, it is a complete experience, reaches different audience. It's something I really like. I like movies.” ThinkingDifferentPowerfulAudienceRiskAdvantageCinemaFixedAesthetics Author:Yann Martel
“It's a gamble you take, the risk of alienating an audience. But there's a theory - sometimes it's better to confuse them for five minutes than let them get ahead of you for 10 seconds.” SometimesAudienceFiveRiskMinutesTheorySecondsFive MinutesGambleGet Ahead Author:Paul Thomas Anderson
“Those reliable axioms about the taste and expectations of the mass movie audience are not so much laws of nature as artifacts of corporate strategy. And the lessons derived from them conveniently serve to strengthen a status quo that increasingly marginalizes risk, originality and intelligence.” LawAudienceRiskLessonsTasteMassExpectationsStrategyCorporateOriginalityStatus QuoLaws Of NatureAxiomsArtifacts Author:A. O. Scott
“I've had a long association with the theater over the years but I had never produced a play and it was something that I'd always wanted to do.The movies moved away from dramas, and I think that I'm very excited by the opportunity to take smart writing that takes risks and see it on stage. It's exciting to see that engagement between the audience and the playwright.” ThinkingWritingYearsLongPlayWantedOpportunityAudienceRiskStageDramaSmartExcitingTheaterMovedExcitedEngagementAssociationPlaywright Author:Colin Callender