“People think that design is styling. Design is not style. It's not about giving shape to the shell and not giving a damn about the guts. Good design is a renaissance attitude that combines technology, cognitive science, human need and beauty to produce something that the world didn't know it was missing.” PeopleThinkingKnowsWorldNeedsGivingHumansAttitudeTechnologyMissingStyleDesignProduceShapesAssDamnGutsShellsBad AssBadassRenaissanceCognitiveHuman NeedsGood DesignCognitive ScienceArchitecture And DesignNot Giving A Damn Author:Paola Antonelli