“The more a certain product activates the reward center with its unique characteristics or its predominant social stature, the more that product gets chiseled into the long-term memory of the consumer, making it a fundamental part of the individual's psychological well being.” MarketingConsumerismMarketing QuotesConsumer CultureEcommerceConsumer BehaviorNeuromarketingEcommerce QuotesConsumer Behavior Quote Author:Abhijit Naskar