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Quote by Abhijit Naskar

“The more a certain product activates the reward center with its unique characteristics or its predominant social stature, the more that product gets chiseled into the long-term memory of the consumer, making it a fundamental part of the individual's psychological well being.”

Quote by Abhijit Naskar

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Abhijit Naskar

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“It’s not just the advertisement that matters in a product’s impact on the consumer brain, but also, something as subtle as the color scheme of a product’s packaging matters a great deal. Each color triggers certain emotional responses in the human brain, so the color-scheme of the packaging of a product must match correctly with the product’s nature and purpose.”

PsychologyMarketingAdvertisingConsumerismNeuroscienceConsumer BehaviorNeuromarketingConsumer NeuroscienceConsumer BrainConsumer Mind
Author:Abhijit Naskar
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“That will be $22.95." He held out a hand, and this time she laughed, the full, delightful belly chuckle he remembered from the past. "How about I buy you dinner when we get to the Shark Tank instead?" she offered. "I don't believe that's on our dating plan, Ms. Patel." He pulled out his phone. "Let me see... Hmm. It appears that we've already crossed off the dinner option." Daisy shrugged. "If you don't like their roast beef sandwiches..." "With horseradish?" "And beer." Liam stroked his chin as if considering. "Double order of fries?" "Each." "And for dessert?" he asked. "Fried Oreos, of course." He tucked away his phone. "For you, I'm willing to go 'off plan.”

Book TitleFood CravingsDatenight
Book:The Dating Plan
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“I meant to run down every road and up to every house if necessary. Movement conjured appetite, specific and sharp. For carne asada fries sweating in Styrofoam. For Australian fairy bread doused in sprinkles so plastic they'd outlast the coral reefs. For jian bing and soy milk and man tou strung each morning down Beijing's hutongs, where vendors were rumored to whiten their dough with lead paint, not fatal in such quantities, but sweet, addictive, you could cultivate a dangerous passion. Every artist needs a muse, the pastry chef had said, and it occurred to me that the muse might be myself.”

RunningAppetiteMuseFood Cravings
Book:Land of Milk and Honey
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“Dinner?" "No." "Jalebi ice cream sandwich?" he called out, referring to one of her favorite childhood treats. Her betraying lips quivered at the corners. "No." "How about a snack? French toast crunch? Scooby Snacks? Trix with extra sugar? Pakoras and pretzels? Roast beef on rye with mustard and three thinly sliced pickles with a side of chocolate milk?" Laughter bubbled up inside her. He had done this almost every day to guess the after-school snack even though she had always taped the weekly family meal plan to the refrigerator door. "Pav bhaji, chaat, panipuri...?" Liam had loved her father's Indian dishes. "I'm not listening." But of course, she was. "Two grilled cheese sandwiches with ketchup and zucchini fries? Masala dosa...?" His voice grew faint as she neared the end of the block. "Cinnamon sugar soft pretzels, tomato basil mozzarella toasts...”

TeasingIndian CuisineFood Cravings
Book:The Dating Plan
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