“The biggest weakness of the green-consumer movement, always, is that we tend to pick the easy-to-do things because that's where we can most readily engage people. It doesn't cost them very much to switch products or whatever it happens to be.” PeopleHappensEasyMovementProductsCostPicksWeaknessGreenConsumers Author:John Elkington
“We deny ourselves the smallest comfort or pleasure; even if it only costs a few dollars. This is not prosperous spending. Prosperity says you can have red bell peppers instead of green, rib eyes instead of sirloin, and romaine instead of iceberg. It's not about spending everything you make, but enjoying what you do spend without felling guilty about it ... The positive feelings and emotions that prosperous spending brings is what attracts more positive things in your life.” IfsFeelingsEyeEnjoyPleasureEmotionComfortCostRedGreenDollarsProsperityDenySpendingGuiltyBellsSmallestProsperousFeelings And EmotionsRibsPeppersPositive ThingsIcebergPositive Feelings Author:Joe Vitale
“In Europe and America alike, voters increasingly recognize that the benefits of the green revolution aren't worth the costs, particularly when the revolutionaries don't have a clue what they're doing.” AmericaRevolutionCostBenefitsEuropeGreenRevolutionaryVotersClueEurope And AmericaGreen Revolution Author:Jonah Goldberg
“It turns out we get so much healthier when we convert to a green energy economy that our health savings alone are enough to pay for the cost of the energy transition.” EnoughTurnsEnergyPayEconomyCostGreenSavingTransitionSavingsGreen Energy Author:Jill Stein
“Simply from greening our energy system and eliminating fossil fuel pollution, we get so much healthier that the savings in health care alone are enough to pay the costs of the green energy transition and would repay those costs in approximately a decade and a half in savings.” EnoughCareEnergyPayHalfCostGreenDecadesSavingHealth CareFuelTransitionPollutionFossilsSavingsFossil FuelEliminatingGreen EnergyGreening Author:Jill Stein
“It is irrational to charge high prices for socially valuable innovations as this guarantees that they will be underutilized. It is much better to sell them at cost and then to reward the innovator in some other way. This is not always possible, because in some cases the value of an innovation is in the eye of the beholder; it's very difficult to value how much a new Madonna song is worth, for example. But in the case of medicines, green technologies and seeds in agriculture, such an alternative reward mechanism is fairly straightforward.” WayEyeValuesSongDifficultCasesTechnologyExampleCostInnovationGreenSellsMedicineRewardsValuableSeedsAlternativesGuaranteesMechanismAgricultureIrrationalStraightforwardInnovatorsGuarantees ThatBeholderHigh PricesEye Of The BeholderGreen Technology Author:Thomas Pogge