“Instead of creating aesthetically pleasing prose, you have to dig into a product or service, uncover the reasons why consumers would want to buy the product, and present those sales arguments in copy that is read, understood, and reacted to—copy that makes the arguments so convincingly the customer can’t help but want to buy the product being advertised.” WantReasonHelpingProductsCreatingUnderstoodArgumentCustomersConsumersReason WhyProseCopies Author:Robert W. Bly
“Ultimately, the current argument is "not having net neutrality will hurt innovation," and you can make that argument, but I would rather make the public good argument, which is not just about innovation or nurturing new companies that will add to the nation's GDP, it's actually about creating a democratic public sphere.” NationsHurtCompanyCreatingArgumentInnovationAddDemocraticCurrentsSpheresNurturingNeutralityGdpPublic GoodNet NeutralityNew Company Author:Astra Taylor
“I feel like we're stuck in the former mode of reacting because that's what gains traction in Washington. But I really believe we need a robust public good argument. Net neutrality is not just about creating the next Instagram or Farmville or whatever.” NeedsFeelsBelieveNextCreatingGainsArgumentStuckFormerInstagramReactingRobustNeutralityPublic GoodTractionNet Neutrality Author:Astra Taylor