“Instead of creating aesthetically pleasing prose, you have to dig into a product or service, uncover the reasons why consumers would want to buy the product, and present those sales arguments in copy that is read, understood, and reacted to—copy that makes the arguments so convincingly the customer can’t help but want to buy the product being advertised.” WantReasonHelpingProductsCreatingUnderstoodArgumentCustomersConsumersReason WhyProseCopies Author:Robert W. Bly
“Artists with the lack of proper education and experience of working from life will copy whatever is visible on the photograph, without knowing what's underneath. As a result, instead of creating the in-depth and full of character portrait, they draw a mask with no soul.” SoulCharacterArtistResultsKnowingCreatingDrawsDepthPhotographVisibleMaskCopiesPortraitsPortraiture Author:Igor Babailov
“Everyday we just copy&paste ourselves from the previous day instead of creating a new blank page and be something different and original.” DifferentCreatingPagesOriginalsEverydayCopiesBlankBlank Pages Author:Marcelo Goianira
“"Why is the creative entrepreneur the riskiest type to be?" I asked. "Because being creative means you are often a pioneer. It is easy to copy a successful and proven product. It is also less risky. If you learn to innovate, create, or invent your way to success, you are an entrepreneur creating new value rather than an entrepreneur who wins by copying."” IfsWayMeanValuesWinningEasyBusinessCreativeSuccessfulProductsTypeCreatingEntrepreneurCopiesProvenBe CreativePioneersCopyingWay To Success Author:Robert Kiyosaki