“An army's effectiveness depends on its size, training, experience, and morale, and morale is worth more than any of the other factors combined.” WarDependsTrainingArmySizeFactorsEffectivenessMorale Author:Napoleon Bonaparte
“The effectiveness of political and religious propaganda depends upon the methods employed, not upon the doctrines taught. These doctrines may be true or false, wholesome or pernicious it makes little or no difference.” MayLittlesPoliticalDifferencesReligiousTaughtDependsMethodDoctrineBeing TruePropagandaEmployedEffectivenessPerniciousTrue Or False Book:Complete Essays: 1956-1963, and supplement, 1920-1948 Source: Complete Essays: 1956-1963, and supplement, 1920-1948
“No system of criminal justice can, or should, survive if it comes to depend for its continued effectiveness on the citizens' abdication through unawareness of their constitutional rights. No system worth preserving should have to fear that if an accused is permitted to consult with a lawyer, he will become aware of, and exercise, these rights.” IfsShouldJusticeRightsDependsCitizensExerciseShould HaveCriminalsLawyerAccusedEffectivenessCriminal JusticeConstitutional RightsUnawarenessAbdication Author:Arthur Goldberg
“The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.” KindSuccessfulEnvironmentInformationProductsDependsAmountAvailableAdvertisingConsumersEffectiveness Author:Michael Schudson