“While just looking, we are always hunting among objects, looking for what we desire or fear, endeavoring to recognize some pattern; on the other hand, objects themselves always "stare back," vie for our attention, throw at us their lures and endeavor to entrap us.” HandsDesireAttentionObjectsPatternsStaringEndeavorHuntingLure Book:Enjoy Your Symptom!: Jacques Lacan in Hollywood and Out Source: Enjoy Your Symptom!: Jacques Lacan in Hollywood and Out
“Coca-Cola remains emblematic of the best and worst of America and Western civilization. The history of Coca-Cola is the often funny story of a group of men obsessed with putting a trivial soft drink "within an arm's reach of desire." But at the same time, it is a microcosm of American history. Coca-Cola grew up with the country, shaping and shaped by the times. The drink not only helped to alter consumption patterns, but attitudes toward leisure, work, advertising, sex, family life, and patriotism.” MenCountryStoriesAmericaDesireSexAttitudeGroupsWorstArmsGrewDrinkCivilizationGrew UpRemainsWesternPatternsAdvertisingObsessedLeisureAmerican HistoryConsumptionFamily LifeWestern CivilizationMicrocosmCoca ColaFunny StorySoft Drinks Author:Mark Pendergrast