“Your customers don't care about you. They don't care about your product or service. They care about themselves, their dreams, their goals. Now, they will care much more if you help them reach their goals, and to do that, you must understand their goals, as well as their needs and deepest desires.” IfsNeedsWellsHelpingDreamCareDesireGoalProductsDon't CareEducationalCustomers Author:Steve Jobs
“Pride is the recognition of the fact that you are your own highest value and, like all of man's values, it has to be earned-that of any achievements open to you, the one that makes all others possible is the creation of your own character-that your character, your actions, your desires, your emotions are the products of the premises held by your mind.” MenMindCharacterFactsActionDesireValuesEmotionCreationProductsPrideAchievementHighestRecognitionPremises Author:John Galt
“The world that seemed so various and new, well, it does contract. One's burning desire to investigate human behavior, and to make, or imply, statements about it, does fall off. And so one does find that early works are full of energy and also full of vulgarity, crudity, and incompetence, and later works are more carefully finished, and in that sense better literary products. But . . . there's often a freshness that is missing in later works--for every gain there's a loss. I think it evens out in that way.” ThinkingWorldWayHumansWellsDoeDesireFallEnergyLossMissingProductsBehaviorGainsVariousFinishedStatementsBurningContractsHuman BehaviorIncompetenceFreshnessVulgarityBurning DesireEarly Work Author:Kingsley Amis
“I recognise a distinction between dream life and real life, between appearances and actualities. I confess to an over-powering desire to know whether I am asleep or awake--whether the environment and laws which affect me are external and permanent, or the transitory products of my own brain.” KnowsRealDreamLawDesireMy OwnBrainEnvironmentProductsAppearanceReal LifePermanentAwakeDistinctionRecogniseActualityTransitory Book:Against Religion: The Atheist Writings of H.P. Lovecraft Source: Against Religion: The Atheist Writings of H.P. Lovecraft
“I never cook at home. After 15 hours at work, I don't have much of a desire to cook at home. I do eat at home, but it's always something simple. Raw nuts. Almonds, hazelnuts, pine nuts--these are marvelous products. I am, however, the type that likes to go out to eat a lot. I never tire of it.” HomeDesireHoursSimpleProductsTypeLikesCooksNutsMarvelousTireAlmondsHazelnutsPine Nuts Author:Ferran Adria
“There is the desire of a consumer society to have no learning curves. This tends to result in very dumbed-down products that are easy to get started on, but are generally worthless and/or debilitating.” DesireEasyResultsProductsConsumersWorthlessCurvesEasy To GetLearning Curve Author:Alan Kay
“The reason I like my job is that I have this desire to create. I have this desire to create things and build things, and Google has enabled me to build and create things and to build products that are used by people all over the globe.” PeopleReasonJobsUsedDesireProductsGlobesGoogle Author:Susan Wojcicki
“Choose to be entrepreneur because then YOU create value. Choose to be an entrepreneur because the products, services, and jobs you create then become the lifeblood of our nation. But most of all, choose to be an entrepreneur because then you desire a life of adventure, endless challenge, and the opportunity to be your BEST SELF.” SelfJobsDesireValuesOpportunityNationsChallengesAdventureProductsEntrepreneurEndlessBest SelfBe Your Best Author:John Gokongwei
“Research is an organized method of trying to find out what you are going to do after you cannot do what you are doing now. It may also be said to be the method of keeping a customer reasonably dissatisfied with what he has. That means constant improvement and change so that the customer will be stimulated to desire the new product enough to buy it to replace the one he has.” TryingMayMeanSaidEnoughDesireProductsResearchMethodConstantCustomersImprovementOrganizedDissatisfiedNew ProductsConstant Improvement Author:Charles Kettering