“Back in the days when American billboard advertising was in flower [said Hemingway], there were two slogans that I always rated above all others: the old Cremo Cigar ad that proclaimed, Spit Is a Horrid Word-but Worse on the end of Your Cigar, and Drink Schlitz in Brown Bottles and Avoid that Skunk Taste. You don't get creative writing like that any more.” WritingSaidTwoEndsCreativeFlowerDrinkTasteAdvertisingBrownBottlesAdsCreative WritingSlogansSpitCigarBillboards Book:The Good Life According to Hemingway Source: The Good Life According to Hemingway
“Advertising is utterly unprofitable, and I could prove it to you in one week. End an ad with an offer to pay five dollars to anyone who writes you that he read the ad through. The scarcity of replies will amaze you.” WritingEndsPayFiveWeekOffersProveDollarsAdvertisingAdsProve ItScarcityWeek End Book:Scientific Advertising Source: Scientific Advertising
“Any seasoned deal maker will tell you that spontaneous negotiation's a bad strategy; the ad hoc approach will leave you ripped-off, busted, conned, stiffed, outsmarted and generally holding the shitty end of the stick.” EndsDealsApproachStrategySticksMakersAdsSpontaneousNegotiationRippedBusted Book:I, Lucifer Source: I, Lucifer