“Sometimes we do get taken by surprise. For example, when the Internet came along, we had it as a fifth or sixth priority. It wasn't like somebody told me about it and I said, "I don't know how to spell that." I said, "Yeah, I've got that on my list, so I'm okay." But there came a point when we realized it was happening faster and was a much deeper phenomenon than had been recognized in our strategy.” KnowsSaidSometimesKnow HowTakenExampleInternetHappeningsOkayYeahStrategySurpriseDeeperListsPrioritiesFasterPhenomenonSpellsFifth Author:Bill Gates
“Clearly, audiences are very accepting of A-list talent both giving them what they want - Tom Hanks is the most classic example - and then going on, from time to time, to do things that are unexpected. That's part of what makes people want to go to the movies and not just sit home.” PeopleWantGivingHomeAcceptingAudienceTalentExampleListsClassicUnexpectedToms Author:Mark Canton