“For any filmmaker who has just released a film and who is experiencing some measure of success, the temptation can be great to respond to every screening request that comes in.” FilmTemptationFilmmakerRequestScreeningMeasure Of Success Author:Julia Bacha
“I'm not looking for is the audience going to like it [the film during the first screening] or not. I want to hear somebody try to poke a hole in it. I want to hear why they saw the logic was flawed or why that scene was not believable.” WantTryingFirstsFilmAudienceSawsSceneLogicHolesFlawedBelievableScreeningPoke Author:Lorenzo di Bonaventura
“I think the purpose of test screenings is different for the studio and for the filmmaker. For the studio, I think they want to know whether the film works or not.” ThinkingKnowsWantDifferentFilmPurposeTestsStudiosFilmmakerScreening Author:Michel Gondry