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Fit Quotes

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Fit Quotes

“I often prefer the shapes within the raw materials to ‘do their thing’, as this makes it movre interesting for me. Sometimes a piece of hubcap fits in such a way that the shark becomes almost alive in my hands, climbing, twisting or just hanging motionless and predatory, and this gives me a buzz. It makes me feel like a vehicle for the creation process rather than a controller, and not knowing the exact outcome is exciting.”

“Running is a huge category for us. To be able to run to work and have lightweight, breathable, windproof materials you can chuck in your bag that work on technical level but also on a lifestyle level are really important to me. I work out - and I think most people do - and I want to encourage women and inspire them in a way that fits in with their lifestyle.”

“There's all of the DVD extra material and all these other pieces of information that don't fit into a 90-minute experience, but it's still content and people still want to see it. It's being open to [the fact that] the business is changing and being open to how you can make money to afford you to stay in business to keep making new things. I think you just have to have an open mind and be really smart about stuff and not be so locked into the conventional way of how the process used to go.”