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“When picking a show, I took into consideration who my fans are. Let's be honest, Buffy was a mid-season replacement on The WB, based on a failed movie. If it wasn't for the outpouring of fans and critics supporting us, we would have been canceled after four episodes. Sure, you want to stretch and you want to do different things, but it's also our job to think about who our fans are and what they want to see. Ultimately, that's why we do.”

“It's easy to leave people wanting more after the first episode, but it's hard to leave people wanting more after the 24th episode. And it's my job, more than anybody else's, to keep that in mind. One season, in TV terms, is nothing. You need to hit it for three or four seasons, and then you're doing well, in TV terms. Then, you've done your job.”

“I think what people watch television for is the emotional continuity, from episode to episode, and feeling that the experience that they had, four episodes ago, has actually been building to an episode that comes later, and knowing that the characters are growing, as a result of that, and making mistakes, is really, really important to the way people connect to television.”