“It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them. As Henry Ford said many years earlier: "If I had listened to my customers, I would have built a faster horse." Inventions in general express Shannon entropy. They come from the supply side.” PeopleIfsKnowsWantYearsSaidHardShowsSidesFocusGroupsDesignProductsBuiltEconomicsHorseCustomersInventionFasterWant UEntropyFocus GroupsShannon Book:Knowledge and Power: The Information Theory of Capitalism and How it is Revolutionizing our World Source: Knowledge and Power: The Information Theory of Capitalism and How it is Revolutionizing our World
“I think test-driven design is great. But you can test all you want and if you don’t know how to approach the problem, you’re not going to get a solution.” IfsThinkingKnowsWantProblemKnow HowDesignApproachSolutionsTestsDriven Author:Peter Norvig
“You have to have talent to design and to dress thousands of women or millions of women around the world. And you know very well, the only thing they want is to look more beautiful.” KnowsWorldWantWellsLooksBeautifulMillionsTalentDesignDressesAround The World Author:Carolina Herrera
“I'm really not for famous people who design a line for a company, when you know it's not really them creating it but a team of designers, especially when there are so many talented people who've taken the time to go and study fashion.” PeopleKnowsLinesCompanyStudyTakenTeamFashionDesignCreatingDesigner Author:Bonnie Wright
“There is an interior style we intellectuals and design policy wonks know as Haut Euro Pooftastic, which really takes the biscuit.” KnowsStylePolicyDesignInteriorsEuroBiscuits Author:Peter York