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Knows Quotes

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“Customers don't know what they want. There's plenty of good psychology research that shows that people are not able to accurately predict how they would behave in the future. So asking them, 'Would you buy my product if it had these three features?' or 'How would you react if we changed our product this way?' is a waste of time. They don't know.”

“I'm definitely in the market for being uncool. There was some funny stuff, like the thing about making sure I show people that I have tattoos and cigarettes so that they know I'm badass. But really, I do have tattoos! And I do smoke cigarettes sometimes, and I can't change that. But I am not badass, by any means. I do some stuff that's tongue-in-cheek, and some stuff that's on the line. And it could be funny, it could be serious, and I never even know myself, because it could be funny that day, and the next day it's totally embarrassing.”

“It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them. As Henry Ford said many years earlier: "If I had listened to my customers, I would have built a faster horse." Inventions in general express Shannon entropy. They come from the supply side.”

“I never know why shows succeed or don't succeed, which is why I look at it as, 'I'll do the best work that I can', and if the fans and people respond then I'm always really flattered and honored, and if they don't then I'll try and do something next time that they like better. But I have no idea what makes a hit show, I really don't.”

“Sure, I'd love to be on primetime, but if I'm blessed enough to be picked up by another soap, thank God! It's so hard out there. And when you're not working, you feel horrible. You don't know when you'll get the next job. You don't know how long the soap genre will be around. I want to help keep these shows on the air and keep everybody working!”

“I always make it a rule to let the other fellow fire first. If a man wants to fight, I argue the question with him and try to show him how foolish it would be. If he can't be dissuaded, why then the fun begins but I always let him have first crack. Then when I fire, you see, I have the verdict of self-defence on my side. I know that he is pretty certain in his hurry, to miss. I never do.”