“I know that my mind is so A.D.D., and I want instant gratification - and photography can provide me with that - but at some point, I want to make an independent feature.” KnowsWantMindPhotographyIndependentFeaturesInstantGratificationInstant Gratification Author:Ryan McGinley
“Customers don't know what they want. There's plenty of good psychology research that shows that people are not able to accurately predict how they would behave in the future. So asking them, 'Would you buy my product if it had these three features?' or 'How would you react if we changed our product this way?' is a waste of time. They don't know.” PeopleIfsKnowsWayWantShowsAbleThreePsychologyChangedProductsWasteResearchAskingCustomersPlentyFeaturesBehaveWasting Time Author:Eric Ries
“I was doing the promotion for Moon in LA at the same time that Tony Scott was there with [The Taking of] Pelham 123. But obviously he was so concentrating on his own film that he didn't even know I was doing a feature film.” KnowsFilmMoonFeaturesPromotionConcentrating Author:Duncan Jones
“The most important feature of an information economy, in which information is defined as surprise, is the overthrow, not the attainment, of equilibrium. The science that we have come to know as information theory establishes the supremacy of the entrepreneur because it appreciates the powerful connection between destruction and what Schumpeter described as "creative destruction," between chaos and creativity.” KnowsImportantPowerfulCreativityEconomyCreativeInformationTheoryEconomicsAppreciateConnectionsDestructionEntrepreneurSurpriseChaosDefinedFeaturesAttainmentEquilibriumSupremacyCreative Destruction Book:Knowledge and Power: The Information Theory of Capitalism and How it is Revolutionizing our World Source: Knowledge and Power: The Information Theory of Capitalism and How it is Revolutionizing our World