“By the first week of shooting, you know exactly where your film is heading based on the psychology of your director.” KnowsFirstsFilmPsychologyWeekDirectorsShootingHeadings Author:Jodie Foster
“Customers don't know what they want. There's plenty of good psychology research that shows that people are not able to accurately predict how they would behave in the future. So asking them, 'Would you buy my product if it had these three features?' or 'How would you react if we changed our product this way?' is a waste of time. They don't know.” PeopleIfsKnowsWayWantShowsAbleThreePsychologyChangedProductsWasteResearchAskingCustomersPlentyFeaturesBehaveWasting Time Author:Eric Ries
“Liberalism, contrary to popular belief, is facing backward in considering the injustice of its ancestors. Conservatism, contrary to popular belief, is facing forward in considering the psychology of its descendants. Definitively, it seems in the modern world that neither side really knows which direction it's facing, and men of the sharpest judgment are simply turned off from picking either of the poisons.” KnowsMenWorldSeemsBeliefSidesPsychologyModernJudgmentInjusticeContraryPoisonLiberalismAncestorConsideringModern WorldConservatismDescendantsTurned OffContrary To Popular Belief Author:Criss Jami